If you buy this magazine, you’ll get a girl like this with the apple thrown in for free

I sometimes splash out and buy one of those fitness magazines.

These usually stand out on a cluttered newsstand because their covers always feature an incredibly muscular man, with an incredibly beautiful babe hanging off his arm. I take it the subliminal message is: “Buddy, if you want a chick like her, you better buy this magazine and get buffed like him“.

And these magazines are not cheap. The particular title that I occasionally buy costs $8.95 a copy.

For that amount, I can get 2.5 regular-size cups of soy flat white from my favourite barista. This is a type of hot beverage that we in Australia call coffee – much better than anything from Starbucks. Then again, I don’t think the stuff Starbucks sells is coffee, so it’s hardly a fair comparison.

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